October 18th, 2010 1
Have a Little Brass
We all know that entrepreneurs need to have vision, focus and drive. But, one entrepreneur trait that keeps coming up in our shop is ‘brass’. Having a great idea and bringing it to fruition is only half of making it in business. To go the distance you have to have brass – that boldness that allows you to create a great company and draw attention to it in ways that build, boost and bolster it.
Creating something that makes people say, “I’ve never seen that before” takes courage and instinct. It also takes foresight and planning. It might not sound as though this boldness is a good bed-fellow for checklists, but the old adage is true – failing to plan is planning to fail, even for rebel rousers.
This is especially true for entrepreneurs that move forward with a somewhat controversial program to draw attention to their product or service. They must understand that “daring” and “impetuous” are not mutually exclusive and that inviting the world in to meet your business means that some might try to tackle it.
This sense of daring and a willingness to create a rub in the marketplace has transformed many an entrepreneur into a legend (Steve Jobs, Thomas Jefferson). Taking risks has also caused a fair share of crash and burn moments. Here are some good and bad examples that come to mind, and what we can all learn from them.
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