November 9th, 2010 2
You were given opposable thumbs – so use them.
The (Simple, Business) Definition of Monkey Work. (1) : any repetitive, methodical task that takes a single Homo Saipan ten hours or more to complete every month. (2) : a good candidate for automation.
Entrepreneurs, you know what I mean. We’ve all faced a never-ending pile of simple, repetitive, but necessary tasks that must be completed routinely and on time to ensure “the machine” runs and continues to grow as smoothly as possible. The pile starts small and manageable, then the list of required tasks gets longer and harder as you win more customers, foster more vendor relationships, and plug more into your business.
Inevitably, one day you’ll look up from a mundane task and cry, “Help!” The way you answer the call will determine the fate for you, and everyone working within your four walls. Even the “outsiders” like investors, partners, and service providers will be impacted by the culture you build to sustain your existence. It’s your responsibility to ensure all parties’ best interests are upheld. No pressure, eh?
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