December 21st, 2011 0

Punching above your weight: Tips for small startups taking on the big guys

This month I wrote an article for VentureBeat about how small companies can fight their big competitors.

The original article is located here: http://venturebeat.com/2011/12/02/punching-above-your-weight-tips-for-small-startups-taking-on-the-big-guys

Here’s the re-post:

Boxing, mixed martial arts and wrestling employ weight classes to ensure the competition is fair and you’re tested on skill, not size. In business, weight classes don’t exist, so if your company is a young, skinny 95-pounder, while your industry is filled with 300lb giants, you’re going to need to tighten up your laces and punch way above your weight. If you want to survive these mis-matched fights in today’s saturated marketplace, you need to get comfortable.

Here are tips to help you, the little guy, use your small size and agility to your advantage.

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